You may be interested in answering a quiz that asks you to think of a character and prompts you to answer its questions or you may be curious in knowing something about a celebrity that you did not know till date or you might follow a friend through Twitter or Facebook, all these might have infected your system. You as a user might not be knowing about your system getting infected at the back end happily interacting over the internet and hence spreading the infection to the next person in a similar way.
At a level of excitement with so much of desire to read the news, makes the BuzzFeed and other similar competitors, to bring a good reach in performance. This is how the hackers have formulated the success behind this type of viral attack. Users do not really understand the real purpose and hence become vulnerable to attack. The online contents showcase a new range of attacks, which has started infecting other news outlets as well. To be more precise, the news that appears on social media sites, through which you are diverted to websites, itself is a virus. It is for sure that almost all the users have been compromised through this BuzzFeed.
Recently in the year 2013, during the month of July, five of the competitors along with BuzzFeed were only identified to make a reach over 53% out of 120 million different visitors of the entire US internet users. After 14 months by September 2014, BuzzFeed Competition has been strikingly doubled, as it now covers 76% of the entire US internet population that is closely equal to 172.5 million visitors.
Sources reveal that the real content of news is loosing its power to attract people as the competitors are ruling over the traditional sources.
Yahoo, CBS Interactive, Ziff-Davis and The New York Times, have found that their popularity over reaching the online news readers have declined during the same period of time. Seemingly, finding a higher position of reach over the internet, is the BuzzFeed by mutating its viral DNA to spread and to survive.
The Attention Economy:
Most of us have a proportionate amount of attention to give. The amount of news that we are looking for seems to grow more. The reality behind the curiosity to know more about the content is for a monetary purpose and hence an American economist by the name Herbert A. Simon has termed this factor as the “Attention Economy”. When revenue totally depends on the advertisements, it is only through these contents, the organizations can earn a lump some amount, so these ads are created on the basis of seeking attention. The flavor of our curiosity adds a spice to the viral ingredient. Online attention makes a way to click and swipe on the content that we are tantalizing to know about it as the simple equation for the BuzzFeed competitors to enhance their financial stability with the enormous amount of stakes.
Tools of the trade:
Attracting the audiences at a consistent level is a great challenge among all the competitors. This simple element on pursuit has been common since printing press till the latest technology. However, the way of putting it across has been changed as per the transforming trends in the mechanics.
All the mechanics are not exclusive. Almost all the portals that have survived have got its authority through channels or sections. However, the subject authority makes the most use of SEO. This helped us to seek attention over the online content in a most successful way in about eight years ago.
Facebook – The bench mark of all media sites:
Facebook has set a benchmark amongst the social media sites, overpowering every other sites. Considering few years back down the line in 2004 it was not in so many people’s attention. Facebook made the words “social media” more popular among the people.
Otherwise these words were not even known to most of the people. May be if you like a picture or a message, you might have shared through IM service, Yahoo! Messenger or AOL IM
Facebook became familiar to the audience between 2007 and 2008. By 2009, it overruled and ripped down the other social media sites with a very well established foundation.
We started overhauling some facts about BuzzFeed Labs, that experimented way through which the online content went viral. According to Jonah Peretti who is a founding member of “The Huffington Post”, He says Huffington Posts sees 3 million visitors within a month in the year 2008, through the concept of Search Engine Optimization..
Through his observation, Peretti found a great impact on the way people shared contents. Learning the elements of attention and curiosity, he further brought in a data driven method to expand the new concept on optimized content that is viral over the social networking sites. The main objective to serve the purpose was to develop the type of content, that people shared often with each other, hence making social networking sites, the significant driver of traffic.
This experiment went unnoticed for many years until and when Peretti got relieved from Huffington Post in 2011 to focus is attention fully on BuzzFeed.
Peretti, shared a few concepts on how to build a social media company, as the audience are now more social. The experiment steam rolled with positive outcomes. As per Quantcast, it has been found that BuzzFeed attracts about 150 to 175 million different visitors a month, out of which about 75% of the traffic is caused by sharing through social media sites like Pinterest, Twitter, Facebook and much more.
Useful Free Security Software: